Care Hub is an Alexa-based application to help caregivers monitor seniors at home
… Amazon Launches New Alexa Healthcare Application …

AMAZON UNVEILS “CARE HUB”: A NEW ALEXA HEALTHCARE SERVICE

New technology to help senior populations, family members and caregivers in urban and rural healthcare markets

John G. Baresky

Amazon is launching a new Alexa-based healthcare service called “Care Hub”. It was created to help individuals care for aging family members that live apart from them. Care Hub’s features are designed so that caregivers can unobtrusively know their loved one is up and about without having to continually contact them.

Care Hub is an innovation with numerous uses for families and their loved ones in metropolitan, suburban and rural locations.

Through an Alexa Care Hub account, seniors can designate a specific caregiver or family member to have access. The activity of the senior Alexa Care Hub subscriber is subtly monitored by Echo Dot, Echo Flex and Echo Show devices that are placed in their residence. Data generated by this is shared with whomever the senior subscriber has allowed Care Hub access to so they know they are up and about within their residence.

The goings-on monitored and reported may include physical movements in the home, lights, television or radio being turned on or off and other indicators depending on what is set up by the senior subscriber and the caregiver.

As part of a brilliant and generous strategy, Amazon does not charge for the use of Alexa Care Hub services. While the senior account holder and/or their designated caregiver with access to Alexa need to purchase the Alexa equipment mentioned above, the Care Hub program only requires registration and setup. This arrangement encourages even wider use of Amazon services by customers in older and younger demographic groups.

Other Care Hub features enable the senior subscriber to notify their caregiver of an urgent request for help who can then assess the situation and determine the next steps. Through Care Hub’s mobile apps, the caregiver and the senior member can program alerts, reminders and communication shortcuts to further improve their connection.

The goal of Care Hub is for senior subscribers to be able to live independently at their residence and provide peace of mind to their caregivers while providing the means for routine monitoring and if necessary emergency communications. For some individuals, this may enable them to stay at home and avoid living in an assisted living or long term care facility.

The combination of advanced technology, COVID-19 pandemic, rising medical and pharmacy costs plus a growing senior population are growth drivers for Care Hub. The challenging rural healthcare crisis and access to quality care present an ideal business case for Amazon to further build out Alexa’s healthcare capabilities but broadband service must be improved for farmers and rural communities so its attributes can flourish for these users.

This includes developing a managed care member benefits application with Anthem Blue Cross Blue Shield (NYSE: ANTM), partnering with Sharecare plus creating advanced voice recognition and telehealth capabilities by acquiring Health Navigator and launching Transcribe Medical. As new telehealth opportunities unfold nationwide in cities and rural communities, Care Hub will flourish as consumers embrace it and medical professionals endorse it.

As Amazon grows its overall healthcare enterprise, they are creating more opportunities to develop and market Alexa-based healthcare services. Their numerous options include alignment with their PillPack online pharmacy business unit, employee health program Amazon Care, COVID-19 Healthcare Coalition membership or their new Halo wearable fitness tracker. Ultimately, these all drive greater connectivity and expansion in the core Amazon e-commerce business model for commercial and consumer customers.

Amazon (NASDAQ: AMZN) generated over $280 billion in sales during 2019. It has entered numerous established market sectors and successfully disrupted them with new strategies and technologies to provide better value for business and consumer customers.

As they continue to establish their presence in the healthcare industry, the Alexa Care Hub service is another example of Amazon precisely sizing up customers' needs to strategically focus resources and innovation to outpace longstanding competitors.

Thank you for reading this story

Read my other articles about medical and healthcare business trends, content marketing and digital strategy, brand and product management, consumer wellness, managed care and market access strategy. Contact me today for your healthcare content writing and content strategy needs for medical, business, academic, patient and consumer healthcare audiences.

I have over 20 years of experience in the healthcare industry producing valuable healthcare content for audiences and customers spanning physicians, nurses, pharmacists plus pharmaceutical companies, medical technology manufacturers, healthcare provider organizations, managed care, investors, consumers and other stakeholders.

Visit and connect…

LinkedIn

Twitter

Bare Sky Marketing Blog

Bare Sky Marketing Examples

Google My Business

As a healthcare content writer, my work aligns with an organization’s voice, brand, SEO elements, marketplace and objectives. It establishes trust in their company and recognized value in its products and services that generates revenue.

This experience was earned through working at Walgreens, Pfizer, AbelsonTaylor, TAP (Takeda Abbott Partnership), Hospira Worldwide and Boston Software Systems. ​

To a large degree, my professional interests emulate my family which includes doctors, nurses, physician assistants and other clinicians plus those that are working in healthcare administration and commercial enterprises.

Bare Sky Marketing LinkedIn Business Profile

Authentic, fact-based healthcare content marketing writing for medical, business, academic, patient and consumer audiences https://www.BareSkyMarketing.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store