Return Of The House Call: Telemedicine Gaining Ground

John G. Baresky

On The Go With Telemedicine

Telemedicine Here To Stay

Healthcare, Technology And Social Media Combined

Telemedicine is becoming an integral component in the new care delivery model. Mobile technology, real-time experiences and social media/content sharing attributes featured in basic texting, FaceTime, Instagram, Snapchat and YouTube platforms are readily adaptable to accelerate the adoption of telemedicine.

Key Drivers Of Telemedicine

  • Cost Reduction: patient out-of-pocket, managed care, facility operations
  • Access To Care: rural addresses, limited patient mobility, congested metropolitan transit, business/personal travel, point-of-care convenience
  • Technology: reliable smartphones, high-quality audio/visual, instant messaging, email, texting, EHR connectivity, remote patient monitoring
  • Clinicians: physician/ nurse shortage, widening role of nurse practitioners, the ability of medical professionals to use telemedicine successfully
  • Consumer/patient acceptance: ease of use with mobile technology and comfort level in using it for multiple purposes including healthcare

As technology advances plus clinician, payer and consumer experience with telemedicine grow, it will play a larger role in routine and intermediate-patient care. Quantified, cost-effective outcomes and positive experiences need to continue.

Exciting Innovation

  • Increasingly specialized apps for smartphone audio, video and instant messaging centered on clinician/patient dialogue, vital signs
  • Standards for billing, retention of A/V recordings, EMR/EHR integration
  • Skills and techniques to decipher symptoms and diagnose based on clinician and patient dialogue and vital signs data
  • Formalized determinations as to when a patient requires in-person consultation and treatment
  • Billing/reimbursement standardized by more payers (managed care organizations, Medicare, Medicaid, DHA/TRICARE, etc.)
  • Ongoing fortification of high performing security and privacy measures

What The Future Holds

The increasing experience of clinicians and patients with telemedicine and its routine use is being optimized and further enhanced with other diagnostic and wellness-related digital applications.

Finally, as the scope of users continues to grow (medical specialties, provider organizations, patients, payers) they will collectively be a transformational force multiplier. Telemedicine will be the preferred and prioritized way of providing quality healthcare.

Thank you for reading this story

About me

Hi, my name is John Baresky. Throughout my career, I have been writing about healthcare while developing and sharing important information with physicians, nurses, pharmacists and other clinicians plus consumers, patients, healthcare business professionals, investors and other stakeholders.​​

Healthcare is a vast industry. I organize its clinical, business, academic, technical and consumer topics into precise messages and stories that are easily understood and immediately useful. The content I write resonates across audiences with objective accuracy and clarity.

Visit my website and connect with me via LinkedIn and Twitter


Healthcare Medical Pharmaceutical Directory

A healthcare industry resource centering on marketing strategy for pharmaceutical manufacturers, medical device manufacturers, healthcare services, medical software and technology companies.

Pivotal elements include digital marketing, SEO, content development, content marketing, product launch, brand and product management, sales enablement and market access strategy.

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John G. Baresky


John G. Baresky Healthcare Marketing Guy

Authentic, fact-based healthcare content marketing writing for medical, business, academic, patient and consumer audiences

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