A picture of a Novo Nordisk corporate building
… Novo Nordisk Launches New Breakthrough Diabetes Care Drug Therapy …


John G. Baresky

With diabetes as a growing healthcare issue around the globe, medical professionals benefit from having more advanced treatment options to prescribe their patients…

With the FDA’s approval, Novo Nordisk has announced they are launching a new oral therapy for diabetes care. Expectations are the new product named “Rybelsus” that will generate over $5 billion in sales by 2026. Key competitors to the new pharmaceutical agent include Trulicity (an injectable) from Lilly and Januvia, an oral drug from Merck. Rybelsus is a once-daily glucagon-like peptide-1 (GLP-1) receptor agonist and in a class of drugs used to treat diabetes since 2005; being a therapy that is taken orally is a significant difference-maker for patients that inject their diabetes medications.

Novo is a recognized leader in diabetes care innovation

Headquartered in Denmark, Novo ( NYSE: NVO ) is well established in the global diabetes care patient sector and with endocrinology medical professionals. If the product is positioned, priced and promoted with a sound market access strategy, Rybelsus should generate ample sales from MCO, PBM and other prescription benefit plans. Likewise, competitors such as Lilly and Merck will refine their marketing and sales strategies to protect their market share and sales revenue.

Diabetes is a global healthcare issue and having multiple options to treat the condition benefits patients and medical professionals

There may be more good news for clinicians, patients and Novo. Type 2 diabetes impacts over 28 million persons in the United States. The FDA is reviewing additional data from Novo for Rybelsus that could lead to another indication to reduce the risk of major adverse cardiovascular events ( MACE ) including heart attack, stroke or cardiovascular death in adults with Type 2 diabetes and established cardiovascular disease. The FDA may be able to decide on this additional indication by early 2020.

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