Enhanced image of the Measles Virus
Enhanced image of the Measles Virus
… Measles Continues to be a Healthcare Concern in the United States …


Clinicians and government health agencies are concerned…

John G. Baresky

Fall is the threshold to the Flu season

Summer has come to a close and Fall is well underway. Always busy, healthcare professionals in the United States are preparing for Flu season with the challenge of Measles from early in 2019 still going strong:

  • The numbers are critically important as they are the most cases reported in the United States within a single year since 1992 — and the second-highest-ranking number of reported outbreaks annually since Measles was declared “wiped out” in the United States in 2000
  • Among the 1,249 Measles cases reported in 2019, 1,163 (93%) were associated with the 22 outbreaks, 1,107 (89%) were persons who were unvaccinated or had an unknown vaccination status — and 119 (10%) Measles patients were hospitalized
  • The emergence of a surge has serious implications as there is true potential for cases to multiply quickly; it presents a large scale health threat that had been minimalized through decades of medical research, pharmaceutical manufacturing expertise, rigorous immunization schedule planning and vaccine administration

Measles outbreaks can get underway quickly as it is highly contagious and durable

Measles is spread from person to person and can be airborne as well. The pathogen can live within the air for up to two hours after a person infected with measles coughs or sneezes. Persons with Measles are considered contagious from four days before through four days after the rash appears.

Misinformation from social media a significant contributor to consumer fear and immunization delinquency

Assertive and consistent information sharing must be maintained through broadcast and social media, clinicians, healthcare regulatory agencies, payers/health insurers and consumers to erase misinformation about vaccine safety and the pivotal importance of immunizations before the advance of outbreaks in Flu, Measles or other preventable diseases.

American Academy of Pediatrics continues to drive awareness of the benefits of immunization

Early in 2019, the President of the American Academy of Pediatrics, Kyle E. Yasuda, M.D., FAAP, issued letters to the chief executive officers of these leading Internet search and social media companies seeking their assistance in assuring parents using their tools or venues are provided factual, clinically correct information:

  • Facebook — NASDAQ: FB ( owner of Instagram and WhatsApp)
  • Pinterest — NYSE: PINS

World Health Organization partners with Facebook and Instagram to reduce immunization misinformation

The World Health Organization ( WHO ) has successfully engaged Facebook and its Instagram business for their cooperation and help. Facebook and Instagram will direct users searching for Measles immunization information and other types of vaccine details to the World Health Organization ( WHO ) for credible facts. The partnership has promising aspects of minimizing the impact of false information regarding vaccines within their channels.

Moving forward, Measles is a serious threat to healthcare and vaccine programs have proven to be effective against it

Measles and Flu are preventable. Individuals can protect themselves, family members, coworkers and others by consulting their primary care provider about vaccines and utilize resources provided by them and other credible sources such as the Centers for Disease Control and Prevention.

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Authentic, fact-based healthcare content marketing writing for medical, business, academic, patient and consumer audiences https://www.BareSkyMarketing.com/

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