A stop watch signifying that evey second counts in healthcare digital marketing and sales 90-day sales initiatives
A stop watch signifying that evey second counts in healthcare digital marketing and sales 90-day sales initiatives
… In healthcare, every second counts in a 90-day digital marketing and sales initiative …

HEALTHCARE DIGITAL MARKETING 90-DAY STRATEGY AND TACTICS

John G. Baresky

How can you up your digital marketing KPI game plan to put your organization’s sales over the goal line in 90 days?

For many healthcare, medical device and pharmaceutical product manufacturers and service providers, the 4th quarter is underway and the end of the fiscal year is approaching. Every minute and every dollar count more than ever. The truth is this same situation occurs quarter after quarter throughout the year. In the healthcare industry, market shifts trigger changes that take marketing and sales initiatives from full speed to reset in a matter of days. The most responsive, successful companies embrace and overcome the issues and outdistance less decisive competitors.

… When the odds are stacked against an organization due to new goals, competition, customer and marketplace changes, 90-days can be the defining moment in the annual business plan …

When urgency strikes in this way, it is time for the brand, product and digital marketing teams to drill down, get their bearings and make critical decisions. Individually and collectively, these primary marketing stakeholders need to ask business-critical questions:

  • Are we still on track to achieve our goals?

… Based on how positive or negative revenue, sales and margin performance is, they may seem to be overwhelming when placed within the limitations of a 90-day timeframe…

Digital Marketing Agility Outmaneuvers Competition

Digital marketing resources can be a pivotal difference maker in these circumstances; outpacing competitors, marshaling customer connections and weaponizing digital sales assets in the hands of:

  • National account managers

Digital Marketing As A Business Development Tool Is An Integral Element Of Lead Generation

There are many components in commercial healthcare business planning and sales execution. Digital marketing’s importance continues to grow in these and other areas within the annual business plan:

· Company objectives

· Brand and product management goals

· Sales enablement assets

· Channel marketing and market access strategy

· Customer engagement and retention

For Healthcare Digital Marketing Initiatives, There Are Primary Considerations To Assess And Opportunities To Act-On

  • Can PPC be tweaked to spark a boost in performance?

Digital Marketing And Sales Collaboration Are A Synergistic Force

  • Where digital marketing/sales collaboration measures be strengthened?

Key elements to consider are:

Company objectives

Brand and product management goals

Sales enablement assets

Channel marketing and market access strategy

Contributing Elements To Boosting Digital Marketing Achievement

Healthcare enterprises have numerous commercial components that cultivate customers and generate sales. They include contracting, pricing, targeting, product development, logistics, training and other considerations. Digital marketing strategy and tactics can be potent sales enablers when contributing elements are aligned with their capabilities. Asking the right questions and devising the right solutions are a formidable tandem when marketplace change challenges your annual business plan.

Moving forward with mastering 5 key elements of digital marketing invigoration

Under positive or negative pressure, the most novel and successful strategic and tactical approaches can be developed. The key is identifying and focusing on the specific digital and contributing elements that will make a difference within 90 days. Based on these pivotal touchpoints, digital marketing leaders and other commercial stakeholders must commit to assertive and focused action to fortify Sales resources, tighten the customer connection and accelerate past competitors. Good luck, we’re all counting on you.

Thank you for reading this story

Read my other articles about medical and healthcare business trends, content marketing and digital strategy, brand and product management, consumer wellness, managed care and market access strategy. Contact me today for your healthcare content writing and content strategy needs.

I have over 20 years of experience in the healthcare industry producing valuable healthcare content for audiences and customers spanning physicians, nurses, pharmacists plus pharmaceutical companies, medical technology manufacturers, healthcare provider organizations, managed care, investors, consumers and other stakeholders.

Visit and connect…

Website

LinkedIn

Twitter

Google My Business

As a healthcare content writer, my work aligns with an organization’s voice, brand, SEO elements, marketplace and objectives. It establishes trust in their company and recognized value in its products and services that generates revenue.

This experience was earned through working at Walgreens, Pfizer, AbelsonTaylor, TAP (Takeda Abbott Partnership), Hospira Worldwide and Boston Software Systems. ​

To a large degree, my professional interests emulate my family which includes doctors, nurses, physician assistants and other clinicians plus those that are working in healthcare administration and commercial enterprises.

Bare Sky Marketing LinkedIn Business Profile

Written by

Authentic, fact-based healthcare content marketing writing for medical, business, academic, patient and consumer audiences https://www.BareSkyMarketing.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store