A person is depicted exhaling after using an e-cigarette or vaping product
… E-cigarettes and vaping product manufacturers are under siege …


John G. Baresky

In an era of wellness, healthcare costs, tobacco avoidance and pharmaceutical medical device regulation; how did e-cigarettes and vaping products avoid more medical scrutiny until now?

JUUL CEO resigns amidst growing healthcare concerns about its vaping products and marketing practices

Altria has invested billions in the e-cigarette and vaping market sector

Further pressures are impacting the company. Based in San Francisco, California, JUUL has announced it will end all broadcast, print and digital product promotion in the United States for the immediate future.

Broadcaster companies across network, cable and streaming venues are taking action against the e-cigarette and vaping manufacturers

Government healthcare regulators are realizing the risks of vaping and e-cigarette use

Mystery respiratory illness resulting in deaths is drawing increasing attention to the harmful side effects of vaping and e-cigarettes

An estimated 1 out of 4 high school students have tried a vaping product. The e-cigarette industry has seriously set back decades of hard-fought success by the American Cancer Society, American Heart Association and American Lung Association to dissuade youth as well as adult populations from smoking and to avoid tobacco products altogether.

An FDA probe is underway of the e-cigarette and vaping industry

Looking ahead, it’s clear healthcare providers, consumers, patients and government healthcare leaders want to know more about the potential dangers of e-cigarettes and vaping immediately

Thank you for reading this story

Read my other articles about medical and healthcare business trends, content marketing and digital strategy, brand and product management, consumer wellness, managed care and market access strategy. Contact me today for your healthcare content writing and content strategy needs.

I have over 20 years of experience in the healthcare industry producing valuable healthcare content for audiences and customers spanning physicians, nurses, pharmacists plus pharmaceutical companies, medical technology manufacturers, healthcare provider organizations, managed care, investors, consumers and other stakeholders.

Visit and connect…




Google My Business

As a healthcare content writer, my work aligns with an organization’s voice, brand, SEO elements, marketplace and objectives. It establishes trust in their company and recognized value in its products and services that generates revenue.

This experience was earned through working at Walgreens, Pfizer, AbelsonTaylor, TAP (Takeda Abbott Partnership), Hospira Worldwide and Boston Software Systems. ​

To a large degree, my professional interests emulate my family which includes doctors, nurses, physician assistants and other clinicians plus those that are working in healthcare administration and commercial enterprises.

Bare Sky Marketing LinkedIn Business Profile

Authentic, fact-based healthcare content marketing writing for medical, business, academic, patient and consumer audiences https://www.BareSkyMarketing.com/