Care Hub is an Alexa-based application to help caregivers monitor seniors at home
Care Hub is an Alexa-based application to help caregivers monitor seniors at home
… Amazon Launches New Alexa Healthcare Application …


Applying technology to help senior populations, family members and caregivers

John G. Baresky

Amazon is launching a new Alexa-based healthcare service called “Care Hub”. It was created to help individuals care for aging family members that live apart from them. Care Hub’s features are designed so that caregivers can unobtrusively know their loved one is up and about without having to continually contact them.

Technology-driven peace of mind for users

Care Hub’s marketing plan cultivates Amazon and Alexa customer growth

Care Hub is equipped with numerous mobile app features

Amazon has big plans for Alexa’s healthcare potential

As Amazon grows its overall healthcare enterprise, they are creating more opportunities to develop and market Alexa-based healthcare services. Their numerous options include alignment with their PillPack online pharmacy business unit, employee health program Amazon Care, COVID-19 Healthcare Coalition membership or their new Halo wearable fitness tracker. Ultimately, these all drive greater connectivity and expansion in the core Amazon e-commerce business model for commercial and consumer customers.

Healthcare as part of the overarching Amazon business model

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