healthcare system digital marketing strategy
healthcare system digital marketing strategy
… Healthcare systems are strategically enriching their digital doorstep for consumers and patients …

Healthcare provider organizations are retooling competitive digital strategies as they battle COVID-19

John G. Baresky

Health system consolidation across the nation is changing the clinical and commercial landscape of the healthcare industry. The larger healthcare systems grow, the more patients they must attract and retain.

As the nation progresses through the pandemic and the new normal is established, growing healthcare systems are clinically and commercially sharpening a competitive edge with their digital resources.

These are 5 pivotal areas where hospitals and health systems are optimizing their digital marketing strategies.

To increase access to information and lower costs, healthcare systems are improving the usability of their websites. …


Intellia Therapeutics is based in Cambridge, Massachusetts
Intellia Therapeutics is based in Cambridge, Massachusetts
… Intellia Therapeutics is taking charge of advanced genetics …

New partnership with Regeneron yields promising results

Intellia Therapeutics (NASDAQ: NTLA) and its strategic partner Regeneron are on to something big in gene therapy and anticipation is building for future breakthroughs.

Intellia is a biopharmaceutical research-driven innovator focused on the development of gene-editing therapies to help patients with autoimmune, genetic and oncology healthcare challenges.

It is refining its use of clustered regularly interspaced short palindromic repeats (CRISPR) gene-editing technology and creatively developing new options for patients and medical professionals.


Glaxo is selling off its consumer products business unit as a separate company
Glaxo is selling off its consumer products business unit as a separate company
… GlaxoSmithKline is selling its consumer products division …

Another global healthcare enterprise opts for the spinoff strategy to generate cash and streamline operations

John G. Baresky

GlaxoSmithKline (GSK) is pulling the trigger on earlier considerations and spinning off its consumer products business unit as a separate company.

It has been reported that GSK (NYSE: GSK) had a divestiture of its consumer products portfolio at least as far back as 2018. They are moving forward with such an exercise that is estimated to generate about $11 billion for their coffers to pay off debt and make strategic investments aligned with their pharmaceutical business.

GSK plans to complete the spinoff by the middle of 2022. Another investor in the consumer products business unit, Pfizer (NYSE…


Organon, Kenilworth, New Jersey
Organon, Kenilworth, New Jersey

Merck spinoff builds up Women’s Healthcare assets

John G. Baresky

Merck (NYSE: MRK) spinoff Organon (NYSE: OGN) has completed its acquisition of Alydia Health. Founded in 2010 and based in Menlo Park, California, Alydia is a Women’s Healthcare medical device firm that centers on the prevention of maternal morbidity and mortality caused by postpartum hemorrhage (PPH) or abnormal postpartum uterine bleeding.

Postpartum hemorrhage is one of the most common complications of birth, requiring pharmacologic treatment in up to 10% of mothers and potentially resulting in an emergency intervention such as a hysterectomy and/or blood transfusions. Organon bought Alydia for $240 million.


Biogen Alzheimer’s Drug Approved
Biogen Alzheimer’s Drug Approved

A new treatment option for Alzheimer's is now available

John G. Baresky

The FDA has approved Biogen’s (NASDAQ: BIIB) Aduhelm (aducanumab) for the treatment of Alzheimer’s disease, giving patients and medical professionals a desperately needed treatment option of which there are very few. Biogen developed the drug in collaboration with Tokyo, Japan-based Eisai, Co. (OTCMKTS: ESALY).

It has been almost 20 years since the last new Alzheimer’s therapy was approved. There are approximately 6 million persons diagnosed with Alzheimer’s disease in the United States.


HCA Healthcare and Google sign patient data analytics deal
HCA Healthcare and Google sign patient data analytics deal
… HCA and Google team up in healthcare data deal …

Data-driven patient care reflects healthcare industry trends

John G. Baresky

HCA Healthcare (NYSE: HCA) and Google (Alphabet-Google NASDAQ: GOOGL) have entered into a deal involving advanced data analytics improving patient care and cost outcomes.

Nashville-based HCA wants to learn more about its patient care performance and how to improve it based on analyzing data from patient records. HCA is one of the largest healthcare provider organizations in the United States.

Founded in 1969, HCA operates 184 hospitals and roughly 2,000 other point-of-care patient service facilities, including various physician practices, surgery centers, and urgent care practices located in 21 states plus the UK.

The sheer scope and size…


Walgreens national COVID-19 vaccination patient survey results
Walgreens national COVID-19 vaccination patient survey results
… National Walgreens COVID-19 vaccination patient survey data is positive …

Walgreens continues successful COVID-19 vaccine campaign nationwide

John G. Baresky

Walgreens (NASDAQ: WBA) has shared the encouraging results of an online survey they conducted designed to model the national outlook of those patients receiving a COVID-19 vaccination.

The poll was conducted between April 19 to April 21, 2021, and based on data from:

  • 1,500 COVID-19 vaccinated patients 18 years of age or older in various locations nationwide
  • Patients that had received 1 or 2 doses of a 2-dose vaccine regimen from Moderna (NASDAQ: MRNA) or Pfizer (NYSE: PFE) or the single-dose vaccine from Johnson & Johnson (NYSE: JNJ)

Walgreens has been administering an array of immunizations at…


Walmart ramps up its telehealth services by acquiring MeMD
Walmart ramps up its telehealth services by acquiring MeMD
… Walmart Enters The Telehealth Sector With A Major Strategic Deal …

Walmart fortifies its position as a growing healthcare provider organization and telehealth competitor

John G. Baresky

Terms of the deal have not been revealed yet but Walmart (NYSE: WMT) has disclosed it is acquiring telehealth innovator MeMD. Founded in 2010, MeMD is a recognized leader in telehealth services nationwide.


$20.9 Billion Deal: Thermo Fisher Scientific Buys PPD
$20.9 Billion Deal: Thermo Fisher Scientific Buys PPD
… Thermo Fisher Scientific Acquires PPD …

Thermo Fisher Scientific’s transformation by acquisition continues

John G. Baresky

Thermo Fisher Scientific (NYSE: TMO) has announced plans to acquire PPD (NASDAQ: PPD) for about $17.4 billion plus the assumption of PPD’s debt which stands around $3.5 billion.

The combination of the two companies pairs two global giants in healthcare diagnostics, medical research and clinical services. Thermo Fisher Scientific is an established leader in diagnostic and medical equipment technology while PPD is one of the largest contract research organizations (CROs) in the world.


AXA and Microsoft developing telehealth services
AXA and Microsoft developing telehealth services
… AXA goes all-in on telehealth in collaboration with Microsoft …

Two global business leaders join forces to launch a large scale virtual health platform

John G. Baresky

Paris-based financial services and insurance giant AXA (OTCMKTS: AXAHY) has selected enterprise technology leader Microsoft (NASDAQ: MSFT) as its partner to build a full-strength telehealth program for its clients and their members.

AXA is one of the largest health insurers in the world. Its plans provide medical coverage to more than 105 consumers and patients in 57 countries. AXA generated about $117.5 billion in sales during 2020.

AXA has no small plans for its telehealth initiative. …

Bare Sky Marketing — Healthcare Content Writing

Authentic, fact-based healthcare content marketing writing for medical, business, academic, patient and consumer audiences https://www.BareSkyMarketing.com/

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